Crius Jewelry

Crius Jewelry

Crius Jewelry

Fashion

2023

Visual Identity Logo Design Brand Guidelines

Fashion

2023

Visual Identity Logo Design Brand Guidelines

Fashion

2023

Visual Identity Logo Design Brand Guidelines

About

About

Crius jewelry is a company founded by Marc Botter and two of his friends. They started the business because a friend of his is a goldsmith, so all the bracelets are handcrafted. I had the opportunity to redesign the visual identity of Crius. The project started with the design of the logo, followed by choosing the right fonts and colours.

One important value that I had to incorporate into the visual identity was the so called 'old money vibe'.

One important value that I had to incorporate into the visual identity was the so called 'old money vibe'.

To achieve this, I researched major jewelry and fashion brands like Hermes or Cartier for inspiration. Next, I designed a crown on top to infuse it with a royal and luxurious feel. To finalize the old-money vibe, I stuck with the colors green, reminiscent of British racing green, and a royal orange. With all these aspects together, I achieved the vintage look and luxurious atmosphere that characterized Crius' handcrafted jewelry.

To achieve this, I researched major jewelry and fashion brands like Hermes or Cartier for inspiration. Next, I designed a crown on top to infuse it with a royal and luxurious feel. To finalize the old-money vibe, I stuck with the colors green, reminiscent of British racing green, and a royal orange. With all these aspects together, I achieved the vintage look and luxurious atmosphere that characterized Crius' handcrafted jewelry.

Next project:

Next project:

Fysiotherapie Nagtzaam

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