Peter, the owner of a company specializing in assisting other businesses with their administrative and financial matters. Peter approached me with a request to redesign his outdated logo.

My process began with an in-depth discussion with Peter, where I carefully explored his vision and preferences. With a clear understanding of his aspirations, I designed a brand new logo that retained key elements from the original, such as the iconic checkmark symbol and his initials. As the logo took shape, I extended my creative efforts to build a comprehensive visual identity, incorporating a colour palette and typography.